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	<title>TalkDocs &#187; Healthcare tech and the social network</title>
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		<title>Healthcare tech and the social network</title>
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		<pubDate>Thu, 22 Jan 2009 18:36:41 +0000</pubDate>
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		<category><![CDATA[social networking]]></category>

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		<description><![CDATA[I was expanding my LinkedIn network the other day and I noticed some discussions going on that would be relevant topics for an organization that presents itself as &#8220;leading the e-healthcare revolution&#8221; to engage in &#8211; and yet they aren&#8217;t on the social networks. I went and checked the LinkedIn profiles of 2 of the [...]]]></description>
			<content:encoded><![CDATA[<p>I was expanding my LinkedIn network the other day and I noticed some discussions going on that would be relevant topics for an organization that presents itself as &#8220;leading the e-healthcare revolution&#8221; to engage in &#8211; and yet they aren&#8217;t on the social networks. I went and checked the LinkedIn profiles of 2 of the executives I know and was somewhat shocked. Not only are the profiles incomplete, but these 2 executives have 3 and 11 contacts, respectively.</p>
<p>They may be leading the e-healthcare revolution but they aren&#8217;t even in the cutting edge of social networking to promote their leadership and ideals. And what does that say about their leadership? Am I the only one who thinks it affects their credibility as a leading company when they aren&#8217;t demonstrating an ability and willingness to participate in cutting edge social networking to promote their ideas and philosophy?</p>
<p>I think they&#8217;re missing a great opportunity. For one thing, they have an international audience and the social networks are international. For another, social networking is probably the easiest, least expensive way of promoting their organization and its purpose.</p>
<p>Do you consider yourself on the cutting edge of all things tech? Are you engaging in social networking to create new connections and promote your business and services?</p>
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